10. Conversion University
Starting out is fairly simple, you know what Google Analytics (GA) is you have probably created an account or been granted access to a profile. You should learn the basics from the Google Analytics conversion university which exists on googleanalytics.com. They have in-depth videos and presentations that teach you about the various layers of data that exist within the GA platform such as accounts, properties, profiles, filters, and goals.http://www.google.com/analytics/iq.html
9. LunaMetrics
LunaMetrics is one of the foremost websites as it pertains to troubleshooting GA. You will find as you learn how to manage your account that their articles will be a guiding light - they may not be as much of a study guide as a safety net.Link
http://www.lunametrics.com/blog
8. YouTube
YouTube is great for learning everything, GA is no exception. I found that YouTube was especially useful for questions about implementation. Furthermore there are always webinars from marketers that will give great insight and can help new users develop that strategic edge that is necessary to understand not only what is happening on your web property, but how to activate users and accomplish your goals.https://www.youtube.com/user/googleanalytics
7. Google Analytics Social Accounts
GA has verified accounts on twitter, Facebook, and of course Google+. Connect with them on these channels to stay appraised of upcoming changes to the platform. GA is constantly rolling out new updates to their products some of these changes may effect the questions on the GAIQ certification exam. In my own experience I know when I expect a change in the interface I feel excited rather than frustrated.https://plus.google.com/+GoogleAnalytics/posts
https://twitter.com/googleanalytics
https://www.facebook.com/GoogleAnalytics
6. Google Analytics Blog
The GA blog is a great source of information from product updates, to cross promotion for other services that can tie into your GA account such as tag manager and AdWords. The posts here are very informative and can help new analysts develop their goals.http://analytics.blogspot.com/
5. LunaMetrics Regex Book
This PDF makes regular expressions very accessible, I consider it the Cat in The Hat for regex. Understanding regular expressions is critical to being able to create filters and advanced segments and it is probably one of the most daunting disciplines of the platform.
http://www.lunametrics.com/regex-book/Regular-Expressions-Google-Analytics.pdf
4. Google Analytics Prep Test
This website has a 200+ question prep test that can be customized to cover virtually any subject matter and scenario a new analyst may experience. I suggest starting off with a ten question examination every day, and working through the material until you feel confident enough to drop the 50 bucks into GAIQ exam.http://www.googleanalyticstest.com/
3. Google URL Builder
Campaign tracking is critical to tracking email based visits engagement information in GA. The URL builder makes it so it is no longer necessary to manually enter URL parameters when you are creating links in your email. The value of this tool is essential for comparing email sends to each other.https://support.google.com/analytics/answer/1033867?hl=en
2. Google Analytics Solutions Gallery
Google has gone through the exercise of developing some commonly useful custom reports, dashboards, and advanced segments to help users ask the right questions as they develop their analytical skills. In addition to the standard intelligence reports this makes it easy for users with no marketing experience arrive at some useful insights.http://www.google.com/analytics/learn/solutions-gallery.html
1. Google Analytics
People learn by doing, in order to be successful at analyzing GA and providing insights to your employer you need to feel comfortable with the tool. When you answer a question in a prep test make sure you are verifying it on your own accounts. Create a test profile, learn how to implement event tracking and create custom dashboards that contain the information that you clients and colleagues are interested in and push it to them through scheduled emails. In the words of Mark Zuckerberg "move fast, break stuff".http://www.google.com/analytics/
